{"id":2883,"date":"2025-06-24T07:38:47","date_gmt":"2025-06-24T04:38:47","guid":{"rendered":"https:\/\/adanapostasi.com\/index.php\/2025\/06\/24\/whatsappta-reklam-devrimi\/"},"modified":"2025-06-24T07:38:48","modified_gmt":"2025-06-24T04:38:48","slug":"whatsappta-reklam-devrimi","status":"publish","type":"post","link":"https:\/\/adanapostasi.com\/index.php\/2025\/06\/24\/whatsappta-reklam-devrimi\/","title":{"rendered":"WhatsApp'ta reklam devrimi"},"content":{"rendered":"

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Meta \u00e7at\u0131s\u0131 alt\u0131ndaki pop\u00fcler mesajla\u015fma uygulamas\u0131 WhatsApp, reklam g\u00f6sterimine ba\u015fl\u0131yor. Bu ad\u0131m, \u00f6zellikle i\u015fletmeler ve i\u00e7erik \u00fcreticileri i\u00e7in yeni bir g\u00f6r\u00fcn\u00fcrl\u00fck ve pazarlama f\u0131rsat\u0131 sunuyor.<\/p>\n

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Mavi ekosistemin akci\u011ferleri: T\u00fcrkiye’nin deniz \u00e7ay\u0131rlar\u0131 karbonu hapsediyor<\/p>\n

\u0130\u00e7eri\u011fi G\u00f6r\u00fcnt\u00fcle <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Yapay Zeka & Dijital Pazarlama A\u015fk\u0131 Kitab\u0131 Yazar\u0131 Yasin Kaplan, WhatsApp\u2019\u0131n kullan\u0131c\u0131 verilerini analiz ederek hedeflenebilir reklam alanlar\u0131 olu\u015fturaca\u011f\u0131n\u0131 belirtiyor.<\/p>\n

\u0130lk a\u015famada reklamlar, \u201cDurum\u201d sekmesinde Instagram ve Facebook hik\u00e2yelerine benzer sponsorlu i\u00e7erikler olarak g\u00f6r\u00fcnecek. Kullan\u0131c\u0131lar, bu reklamlarla markalar\u0131n web sitelerine y\u00f6nlendirilebilecek veya reklamverenin hedeflerine uygun etkile\u015fimler sa\u011flayabilecek. Reklamlar; \u00fclke, \u015fehir, dil ve takip edilen kanallar gibi kriterlerle segmentlere ayr\u0131lacak. Ayr\u0131ca, WhatsApp\u2019\u0131n \u201ckanallar\u201d \u00f6zelli\u011findeki ke\u015ffet b\u00f6l\u00fcm\u00fcnde de reklamlar yer alacak, b\u00f6ylece kanallar yeni bir reklam mecras\u0131na d\u00f6n\u00fc\u015fecek.<\/p>\n

SATI\u015e D\u00d6N\u00dc\u015e\u00dcMLER\u0130 \u0130\u00c7\u0130N YEN\u0130 B\u0130R G\u00dc\u00c7: WHATSAPP REKLAMLARI<\/strong><\/p>\n

Kaplan, WhatsApp\u2019\u0131n reklam d\u00fcnyas\u0131na giri\u015finin dijital pazarlamada \u00e7\u0131\u011f\u0131r a\u00e7aca\u011f\u0131n\u0131 vurguluyor: \u201cFacebook ve Instagram\u2019da g\u00f6rd\u00fc\u011f\u00fcm\u00fcz reklamlar\u0131n WhatsApp\u2019ta da yer almas\u0131, markalar\u0131n zihinlerde kal\u0131c\u0131 bir etki yaratmas\u0131n\u0131 sa\u011flayacak. Bir platformda g\u00f6r\u00fclen reklam, di\u011ferinde sat\u0131n alma karar\u0131na d\u00f6n\u00fc\u015febilir. Bu, sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131racak g\u00fc\u00e7l\u00fc bir zincir olu\u015fturuyor.\u201d WhatsApp\u2019\u0131n 1.5 milyardan fazla aktif kullan\u0131c\u0131s\u0131, reklamverenler i\u00e7in geni\u015f bir kitleye ula\u015fma imk\u00e2n\u0131 sunuyor. \u00d6zellikle aktif durum kullanan ve Instagram\u2019da vakit ge\u00e7iren kullan\u0131c\u0131lar, hedefleme a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir potansiyel ta\u015f\u0131yor. Kaplan\u2019a g\u00f6re, dikey video format\u0131n\u0131n pop\u00fclerli\u011fiyle WhatsApp Durum reklamlar\u0131, g\u00f6rsel ve video i\u00e7eriklerle markalara yarat\u0131c\u0131 bir alan sunacak.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Meta \u00e7at\u0131s\u0131 alt\u0131ndaki pop\u00fcler mesajla\u015fma uygulamas\u0131 WhatsApp, reklam g\u00f6sterimine ba\u015fl\u0131yor. Bu ad\u0131m, \u00f6zellikle i\u015fletmeler ve i\u00e7erik \u00fcreticileri i\u00e7in yeni bir g\u00f6r\u00fcn\u00fcrl\u00fck ve pazarlama f\u0131rsat\u0131 sunuyor. Mavi ekosistemin akci\u011ferleri: T\u00fcrkiye’nin deniz \u00e7ay\u0131rlar\u0131 karbonu hapsediyor \u0130\u00e7eri\u011fi G\u00f6r\u00fcnt\u00fcle Yapay Zeka & Dijital Pazarlama A\u015fk\u0131 Kitab\u0131 Yazar\u0131 Yasin Kaplan, WhatsApp\u2019\u0131n kullan\u0131c\u0131 verilerini analiz ederek hedeflenebilir reklam alanlar\u0131 olu\u015fturaca\u011f\u0131n\u0131 belirtiyor. […]<\/p>\n","protected":false},"author":1,"featured_media":2884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/posts\/2883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/comments?post=2883"}],"version-history":[{"count":1,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/posts\/2883\/revisions"}],"predecessor-version":[{"id":2885,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/posts\/2883\/revisions\/2885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/media\/2884"}],"wp:attachment":[{"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/media?parent=2883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/categories?post=2883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/tags?post=2883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}