{"id":7346,"date":"2026-01-21T18:26:15","date_gmt":"2026-01-21T15:26:15","guid":{"rendered":"https:\/\/adanapostasi.com\/index.php\/2026\/01\/21\/ticaret-bakanligindan-cevrim-ici-satis-yapanlara-urun-guvenligi-rehberi\/"},"modified":"2026-01-21T18:26:15","modified_gmt":"2026-01-21T15:26:15","slug":"ticaret-bakanligindan-cevrim-ici-satis-yapanlara-urun-guvenligi-rehberi","status":"publish","type":"post","link":"https:\/\/adanapostasi.com\/index.php\/2026\/01\/21\/ticaret-bakanligindan-cevrim-ici-satis-yapanlara-urun-guvenligi-rehberi\/","title":{"rendered":"Ticaret Bakanl\u0131\u011f\u0131\u2019ndan \u00e7evrim i\u00e7i sat\u0131\u015f yapanlara \u00fcr\u00fcn g\u00fcvenli\u011fi rehberi"},"content":{"rendered":"<p><\/p>\n<div data-text-id=\"451570\" property=\"articleBody\">\n<div class=\"post-flash\">\n        <!--\n\n<h3 class=\"post-flash__title\">G&ouml;zden ka&ccedil;&#305;rmay&#305;n<\/h3>\n\n--><\/p>\n<div class=\"row g-0 align-items-center\">\n<div class=\"col-5 col-sm-3\"><\/div>\n<div class=\"col-7 col-sm-9\">\n<div class=\"post-flash-heading p-2\">\n<p>Anadolu&#8217;ya 16 mega end\u00fcstri b\u00f6lgesi a\u00e7\u0131lacak<\/p>\n<p>\u0130\u00e7eri\u011fi G\u00f6r\u00fcnt\u00fcle <i class=\"fa fa-arrow-right ps-2\"\/><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>Ticaret Bakanl\u0131\u011f\u0131, g\u00fcvenilir bir dijital ekonomi hedefi do\u011frultusunda \u00e7evrim i\u00e7i sat\u0131\u015f yapan iktisadi i\u015fletmecileri y\u00fck\u00fcml\u00fcl\u00fcklerini do\u011fru \u015fekilde yerine getirmeleri konusunda uyard\u0131. Bu kapsamda, i\u015fletmelere yol g\u00f6stermesi amac\u0131yla rehber niteli\u011finde bir \u201ctaksonomi belgesi\u201d haz\u0131rland\u0131.<\/p>\n<p>Avrupa Birli\u011fi finansman\u0131yla Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u201ce-Ticarette \u00dcr\u00fcn G\u00fcvenli\u011fi Projesi\u201d ile dijital pazarlarda \u00fcr\u00fcn g\u00fcvenli\u011finin art\u0131r\u0131lmas\u0131 hedefleniyor. 9 Eyl\u00fcl 2024\u2019te ba\u015flat\u0131lan ve 2026 y\u0131l\u0131n\u0131n eyl\u00fcl ay\u0131nda tamamlanmas\u0131 planlanan proje, T\u00fcrkiye\u2019nin AB \u00fcr\u00fcn g\u00fcvenli\u011fi mevzuat\u0131na uyum s\u00fcrecinde stratejik bir ad\u0131m olarak de\u011ferlendiriliyor.<\/p>\n<h2><strong>Yapay zeka destekli denetim modeli hedefleniyor<\/strong><\/h2>\n<p>Proje kapsam\u0131nda, AB \u00fcr\u00fcn g\u00fcvenli\u011fi d\u00fczenlemelerine uyumlu, dinamik ve yenilik\u00e7i bir piyasa g\u00f6zetim ve denetim sisteminin olu\u015fturulmas\u0131 ama\u00e7lan\u0131yor. Bu do\u011frultuda, elektronik ortamda sat\u0131\u015fa sunulan \u00fcr\u00fcnlerin teknik d\u00fczenlemelere uygunlu\u011funu tespit edebilen, risk analizine dayal\u0131 ve yapay zeka destekli bir yaz\u0131l\u0131m geli\u015ftirilmesi planlan\u0131yor.<\/p>\n<p>S\u00f6z konusu yaz\u0131l\u0131m\u0131n, \u00e7evrim i\u00e7i sat\u0131\u015f ilanlar\u0131n\u0131 tarayarak ilgili mevzuat kapsam\u0131nda getirilen y\u00fck\u00fcml\u00fcl\u00fcklerin yerine getirilip getirilmedi\u011fini belirlemesi ve yetkili kurumlar\u0131n e-piyasa g\u00f6zetim ve denetim faaliyetlerini daha etkin y\u00fcr\u00fctmesine katk\u0131 sa\u011flamas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n<h2><strong>Sat\u0131\u015f ilanlar\u0131 i\u00e7in asgari bilgi \u015fartlar\u0131 belirlendi<\/strong><\/h2>\n<p>Bakanl\u0131k taraf\u0131ndan haz\u0131rlanan taksonomi belgesinde, uzaktan ileti\u015fim ara\u00e7lar\u0131yla piyasaya arz edilen \u00fcr\u00fcnlerin sat\u0131\u015f ilanlar\u0131nda yer almas\u0131 gereken asgari bilgiler ve \u00fcr\u00fcn gruplar\u0131na g\u00f6re aranacak temel kriterler yer ald\u0131. Belgede, iktisadi i\u015fletmecinin ad\u0131, kay\u0131tl\u0131 ticari \u00fcnvan\u0131 ile posta ve elektronik posta adresinin ilanda bulunmas\u0131n\u0131n zorunlu oldu\u011fu belirtildi.<\/p>\n<p>Ayr\u0131ca \u00fcr\u00fcn\u00fcn T\u00fcrkiye\u2019de yerle\u015fik imalat\u00e7\u0131s\u0131n\u0131n veya ithalat\u00e7\u0131s\u0131n\u0131n bilgileri, bunlar\u0131n bulunmamas\u0131 halinde yetkili temsilci ya da ifa hizmet sa\u011flay\u0131c\u0131s\u0131na ait bilgiler ile ileti\u015fim adreslerinin yer almas\u0131 gerekti\u011fi ifade edildi. Teknik d\u00fczenlemelerde \u00f6ng\u00f6r\u00fclen T\u00fcrk\u00e7e uyar\u0131 ve g\u00fcvenlik bilgileri, varsa uygunluk i\u015fareti, \u00fcr\u00fcn foto\u011fraf\u0131, tipi ve \u00fcr\u00fcn\u00fc tan\u0131mlay\u0131c\u0131 di\u011fer bilgilerin de sat\u0131\u015f ilanlar\u0131nda a\u00e7\u0131k \u015fekilde belirtilmesi gerekti\u011fi vurguland\u0131.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anadolu&#8217;ya 16 mega end\u00fcstri b\u00f6lgesi a\u00e7\u0131lacak \u0130\u00e7eri\u011fi G\u00f6r\u00fcnt\u00fcle Ticaret Bakanl\u0131\u011f\u0131, g\u00fcvenilir bir dijital ekonomi hedefi do\u011frultusunda \u00e7evrim i\u00e7i sat\u0131\u015f yapan iktisadi i\u015fletmecileri y\u00fck\u00fcml\u00fcl\u00fcklerini do\u011fru \u015fekilde yerine getirmeleri konusunda uyard\u0131. Bu kapsamda, i\u015fletmelere yol g\u00f6stermesi amac\u0131yla rehber niteli\u011finde bir \u201ctaksonomi belgesi\u201d haz\u0131rland\u0131. Avrupa Birli\u011fi finansman\u0131yla Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u201ce-Ticarette \u00dcr\u00fcn G\u00fcvenli\u011fi Projesi\u201d ile dijital pazarlarda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/posts\/7346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/comments?post=7346"}],"version-history":[{"count":1,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/posts\/7346\/revisions"}],"predecessor-version":[{"id":7348,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/posts\/7346\/revisions\/7348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/media\/7347"}],"wp:attachment":[{"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/media?parent=7346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/categories?post=7346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adanapostasi.com\/index.php\/wp-json\/wp\/v2\/tags?post=7346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}